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Carowinds Marketing Day

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Carowinds Student and Youth Marketing Day
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Monday - Friday

9AM - 5PM

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Marketing Day

April 21st

10AM in Harmony Hall

$34/person ($5 for Season Passholders)

Ever wonder what it takes to bring the rides, shows and experience to life in a new digital marketing age? This educational event includes a one-hour session led by key individuals from the Carowinds' Marketing team including Vice President of Marketing, Social/Digital Media Representative, Communications Manager and Group Sales Manager. The topics include how and who we market to and where we find new visitors and keep attracting current visitors. 

Your students can also compete in the Marketing Day Contest by producing and submitting a 30-second TV commercial for Carowinds. The winning team will bring back $500 for their school to be used for new Audio/Video equipment.

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Marketing Day Agenda

9:30am-10:00am - Arrival time
10:00am - Program begins

  • Welcome
  • Carowinds Marketing Strategy (John Taylor, Vice President)
    • Branding, Promotions, Advertising, Social/Digital Media
    • Group Sales Initiatives (Marc Gran, Sales Director)
      • Business to Business Group Events through multiple channels
    • Communications/Public Relations (Laresa Thompson, Communications Manager)
      • Media Relations/Press Releases, Media Events, Charity tie-ins
    • Marketing (Doug Mandell, Area Manager)
      • Consumer Events
  • Charlotte Tourism Now and in the future (Gina H. Sheridan, Chief Marketing & Communications Officer for the Charlotte Regional Visitors Authority (CRVA)
  • Q/A  with presenters
  • Marketing Day Contest Winners

11:00am - Session adjourns to enjoy the Park

Ticket Policy

Unless otherwise noted, all ticket orders (admission and meal) must be pre-paid ten (10) days prior to your visit to allow sufficient time to process your order. Orders received less than seven (7) days prior to your visit will be held at the North Gate Admission Services (Will Call) for pick-up.  Season Pass holders do not count toward your group size.  

Admission tickets, meal tickets, and bottomless soda wristbands are non-refundable.  No rain checks are offered.  

Payment Policy

Payment must be made via school check, money order (payable to "Carowinds”) or credit card (MasterCard, VISA, American Express and Discover accepted). Unfortunately, personal checks or purchase orders are not accepted.

All school checks will be processed through Telecheck for approval. If declined, another method of payment will be requested.

Chaperone Tickets

Chaperones: one (1) chaperone admission ticket will be given for every fifteen (15) admission tickets purchased, unless otherwise noted. Complimentary chaperone tickets do not include picnic meal or bottomless soda wristbands.


Bus Parking and Driver Admission

Bus parking is free.  Bus drivers will receive a complimentary admission ticket when presenting their Commercial Driver's License (CDL) at the Group Sales building, located at the North Gate Admission Services window (does not include picnic meal or bottomless soda wristbands).