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Marketing Day

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Carowinds Student and Youth Marketing Day
Carowinds Student and Youth Marketing Day
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Contact Youth Sales


Monday - Friday

9AM - 5PM

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Marketing Day

April 26, 2019
Seminar begins at 10:00 am. If this session fills, more sessions will be added.

What does it take to sell FUN? It’s not as easy as it may seem, so bring your students to Carowinds' Marketing Day to learn from the some of the industry’s best marketing professionals. At this sales and marketing workshop, students will learn the ins and outs of developing and executing an intricate and complex marketing campaign. Topics may include: defining the product; selecting target groups; planning advertising strategies with radio, television, digital, out-of-home and direct mail; executing in-park marketing strategies; planning special events; initiating group sales and much more. Students can interact with a panel of special guests who will share their insights and give tips on how to prepare for a rewarding career in this dynamic field.

After class, students can go out into the park and see the marketing plan in action – oh, and have a blast on all the rides, attractions and live shows!

The Marketing Day contest information will be available in the fall at Please check back for details!

2019 Pricing:

  • $34.50/person
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Marketing Day Agenda

  • 9:00 Park Opens
  • 10:00 Program starts in Harmony Hall-Introduction
  • 10:10 Panel discussion begins
  • 10:40 Q&A
  • 10:55 Winner of Marketing Day contest announced
  • 11:00 Session End – enjoy the day in the Park

This marketing panel and interactive discussion will be moderated by Nakesha Dawson, Marketing & Horticulture Pathway Lead for Charlotte Mecklenburg Schools. Panel members from several disciplines will share their knowledge and help your students understand different roles and how to plan now for a marketing career.

Panel members include:

  • Daniel Billey with the American Marketing Association
  • Rashana Anderson, Sr. Client Services Manager with Bridgetree
  • Jack Stevenson, Director of Consumer Demand Marketing with Carowinds
  • Jennifer Grabenstetter, Executive Director, Global Marketing with Sealed Air
  • Dino Rhodes, AVP, Integrated and Digital Marketing and Analytics at Atrium Health

Please plan to be at the park around 9:00 AM to allow time to park, get into the park and make your way to Harmony Hall.

Ticket Policy

Unless otherwise noted, all ticket orders (admission and meal) must be pre-paid ten (10) days prior to your visit to allow sufficient time to process your order. Orders received less than seven (7) days prior to your visit will be held at the North Gate Admission Services (Will Call) for pick-up.  Season Pass holders do not count toward your group size.  

Admission tickets, meal tickets, and bottomless soda wristbands are non-refundable.  No rain checks are offered.  

Payment Policy

Payment must be made via school check, money order (payable to "Carowinds”) or credit card (MasterCard, VISA, American Express and Discover accepted). Unfortunately, personal checks or purchase orders are not accepted.

All school checks will be processed through Telecheck for approval. If declined, another method of payment will be requested.

Chaperone Tickets

Chaperones: one (1) chaperone admission ticket will be given for every fifteen (15) admission tickets purchased, unless otherwise noted. Complimentary chaperone tickets do not include picnic meal or bottomless soda wristbands.


Bus Parking and Driver Admission

Bus parking is free.  Bus drivers will receive a complimentary admission ticket when presenting their Commercial Driver's License (CDL) at the Group Sales building, located at the North Gate Admission Services window (does not include picnic meal or bottomless soda wristbands).