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Marketing Day

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Carowinds Student and Youth Marketing Day
Carowinds Student and Youth Marketing Day
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Contact Youth Sales

704.588.2600

Monday - Friday

9AM - 5PM

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Marketing Day

April 26, 2019
Seminar begins at 10:00 am. If this session fills, more sessions will be added.

What does it take to sell FUN? It’s not as easy as it may seem, so bring your students to Carowinds' Marketing Day to learn from some of the industry’s best marketing professionals. At this sales and marketing workshop, students will learn the ins and outs of developing and executing an intricate and complex marketing campaign. Topics may include: defining the product; selecting target groups; planning advertising strategies with radio, television, digital, out-of-home and direct mail; executing in-park marketing strategies; planning special events; initiating group sales and much more. Students can interact with a panel of special guests who will share their insights and give tips on how to prepare for a rewarding career in this dynamic field.

After class, students can go out into the park and see the marketing plan in action – oh, and have a blast on all the rides, attractions and live shows!

See below for the Marketing Day commercial contest information. 

2019 Pricing:

  • $34.50/person
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Marketing Day Agenda

Cramer-Krasselt, our ad agency of record, will be joining us for our Marketing Day on April 26th. The agenda is as follows: 

  • 9:15 – 9:55 Check in at the registration table at Harmony Hall 
  • 10:00 - 10:40 Cramer-Krasselt: 
    • About Cramer-Krasselt and how they work with Carowinds 
    • Copperhead Strike 
      • Strategic Development – How they develop the strategy that will guide the creative work 
      • Creative Development – How the creative team works together to generate ideas that will be presented to clients; how Carowinds assesses creative work 
      • Getting it out the door – what happens once creative is approved 
  • 10:40 – 10:50 Q&A Session 
  • 10:50 – 11:00 Announcement and viewing of Commercial Contest Winners 

Please plan to be at the park around 9:00 AM to allow time to park, get into the park and make your way to Harmony Hall.

Ticket Policy

Unless otherwise noted, all ticket orders (admission and meal) must be pre-paid ten (10) days prior to your visit to allow sufficient time to process your order. Orders received less than seven (7) days prior to your visit will be held at the North Gate Admission Services (Will Call) for pick-up.  Season Pass holders do not count toward your group size.  

Admission tickets, meal tickets, and bottomless soda wristbands are non-refundable.  No rain checks are offered.  

Payment Policy

Payment must be made via school check, money order (payable to "Carowinds”) or credit card (MasterCard, VISA, American Express and Discover accepted). Unfortunately, personal checks or purchase orders are not accepted.

All school checks will be processed through Telecheck for approval. If declined, another method of payment will be requested.

Chaperone Tickets

Chaperones: one (1) chaperone admission ticket will be given for every fifteen (15) admission tickets purchased, unless otherwise noted. Complimentary chaperone tickets do not include picnic meal or bottomless soda wristbands.

 

Bus Parking and Driver Admission

Bus parking is free.  Bus drivers will receive a complimentary admission ticket when presenting their Commercial Driver's License (CDL) at the Group Sales building, located at the North Gate Admission Services window (does not include picnic meal or bottomless soda wristbands).