Carowinds & Illumix Launch Innovative Augmented Reality Experience, Camp Snoopy Bird Watcher's Club
Chris Foshee
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CHARLOTTE, N.C. — April 21, 2025 — Carowinds introduces cutting-edge technology to its family-friendly entertainment with the launch of Camp Snoopy Bird Watcher’s Club, an innovative augmented reality (AR) experience available exclusively in the Carowinds mobile app. The experience digitally brings the beloved PEANUTS® world to life within the landscape of Camp Snoopy.
“We are always listening to our guests as we create new experiences for Carowinds;” said Ken Parks, director of creative development for Six Flags Entertainment Corporation (NYSE: FUN). “Many families have asked for ways to entertain little ones while in line. Camp Snoopy Bird Watchers Club provides that opportunity, letting campers play their wait away before boarding our fun-filled attractions. We have an excellent, long-standing relationship with Peanuts, and together we are thrilled to bring this one-of-a-kind experience to our guests.”
While waiting to board select attractions, guests use their smartphone camera to complete challenges, test their skills and climb atop the leaderboard. Each game ties seamlessly into select Camp Snoopy attractions, adding depth and excitement to the story.
Five AR games are available to play now, including:
- Beagle Scout Ceremony
- Photo Hunt
- Scout Splash
- Critter Catcher
- Hide & Seek
Additional AR games are on the way when two new rides, Snoopy’s Racing Railway and Charlie Brown’s River Raft Blast, open this summer.
Using a cutting-edge Visual Positioning System (VPS), Camp Snoopy Bird Watcher’s Club reacts dynamically to the surrounding environment, adapting to lighting and time of day. The immersive AR experience seamlessly blends the physical world with the digital, creating a next-level attraction for families to enjoy.
One of the highlights of the experience, Hide & Seek, utilizes the Bird Watcher’s Clubhouse, a physical birdhouse set in Camp Snoopy. Guests play along as digital Beagle Scouts flutter in and out of the birdhouse, offering a fun and engaging experience while waiting for rides.
Camp Snoopy Bird Watcher’s Club was developed in collaboration with Illumix, a leader in immersive AR technology.
With new AR experiences, two exciting new rides coming to Camp Snoopy and Carolina Harbor Shore Club opening this summer, Carowinds is turning up the heat. The ultimate way to play is with a 2025 Silver Pass, which includes unlimited visits and free parking through Labor Day. For a limited time, guests can get a 2025 Silver Pass for just $95. To purchase, visit Carowinds.com.
About Carowinds
Carowinds, a 400-acre amusement park located on the North Carolina-South Carolina state line, is home to top-rated roller coasters, including Fury 325, the world's tallest and fastest giga coaster, as well as more than 58 rides, attractions, and live stage shows. Carolina Harbor, a 26-acre water park, features a variety of water slides, wave pools, large play structures and a three-acre children’s play area. Carowinds Camp Wilderness and SpringHill Suites by Marriott at Carowinds are guest accommodations located on-site. For information on attractions and accommodations at Carowinds, visit www.carowinds.com or call 704.588.2600.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 27 amusement parks, 15 water parks and nine resort properties across 17 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.
About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
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