Guide to Carowinds Pass Perks Loyalty Rewards Program for Season Passholders

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Season Passholders' Guide to Pass Perks

May 2, 2023
Pass Perks – Surprise and Delight Factor

In 2019, Season Passholders gained an exclusive benefit with the addition of the Pass Perks rewards program. This program allows Season Passholders to earn rewards by visiting Carowinds.

Carowinds wants to deliver on the surprise-and-delight factor – delivering sweet (or salty) rewards, and extraordinary experiences to guests when they least expect it.

Purchase a Season Pass to enjoy Pass Perks in addition to unlimited visits, free parking, and exclusive discounts.

We Made It Easy – Auto Enrollment for Guests

All Carowinds’ Passholders, excluding Pre-K Passholders, are eligible to participate in the Pass Perks program. Guests are automatically enrolled in the Pass Perks program with the purchase and process of a Season Pass.

After purchasing a Season Pass, create an account on the Carowinds site and log in to the Season Pass portal. The key is to register and opt-in to receive emails. Note, guests will need to register all other passes after the account has been created. This will allow guests to view offers for all the passes connected to the account.

We Will Let You Know - Email and Texting

All Pass Perks rewards are communicated by Passholder emails, typically communicated out a few times a month. Guests should opt-in to all email communications to be sure they do not miss any rewards. Another option for communications is for Passholders to opt-in to text to receive Pass Perks notifications, park updates, and more. Please note, if a guest has more than one pass assigned to an email, they may receive multiple messages with varying offers.

In addition to Pass Perks communications, Season Passholders will also receive the bi-weekly Connections Newsletter that includes information on the latest park news and events.

Earning Is Easy – Just Visit

The only requirement as a Season Passholder is to visit Carowinds. More park visits equal more opportunities to earn Pass Perks rewards.  Guests should check their email or their online account for a message with information on an earned Pass Perk. Not all Season Passholders receive the same rewards. In fact, it is likely that an entire household will all receive different rewards.

Types Of Rewards

Pass Perks have a wide variety of rewards. In-season offers; guests can expect discounts on snack items, such as an ICEE, popcorn, or cotton candy, as well as more meal items including hot dogs, pizza, and tacos. In addition, some rewards will provide Bring-A-Friend * ticket offers during the season, which is a great time to share the fun with friends and family.

Periodically, Season Passholders will also have the chance to win a Pass Perks VIP Experience.

VIP Experience Lucky Drawings?

Keep an eye out for visit to win it drawings. Guest can win packages and exclusive experiences that are not available to purchase but are custom-built.

Other Offers 

Rewards are also offered from local and nationally recognized partners. These offers are not loaded to the Season Pass and are redeemable directly through the partner via promo code provide, which can be found in an email. This is a great way to support local businesses and partners of Carowinds.

*Guests who utilize a Bring-a-Friend ticket must be accompanied by a valid Season Passholder. Perks cannot be transferred amongst Passholders and cannot be re-issued or redeemed after the expiration date.

See What You’ve Earned

Visit the Carowinds Season Pass Portal Dashboard which keeps a log of all active, redeemed, and expired rewards for the entire season. Rewards for all passes will show in the dashboard, provided they are linked to your account. A traditional loyalty reward has a picture and description.

Passholders can log on to their Season Pass portal, using Carowinds.com or the Carowinds mobile app, at any time to see if they have any Pass Perks rewards.

Note: Any Guest Services location can provide information on offers on a guest's Season Pass.

How To Redeem Your Rewards

In-park rewards are automatically loaded onto the Season Pass and can be redeemed by scanning the Pass where applicable. Check email, text, or the Season Pass portal to view all the information on the offer. This information includes how long it is active, and the exact locations of where guests can use it.